The Cut Life Podcast
The Cut Life Podcast

Episode 24 · 7 months ago

Hair and Business with Kiyah Right and Sherrell Sampson

ABOUT THIS EPISODE

Whats up stunners, today we are talking business with two succesful entreprenuers in the hair space. 

Kiyah Wright is a 2x Emmy Award Winning Hair Artist, salon owner, founder & CEO of Muze Hair, Kiyah’s celebrity clientele includes Jennifer Hudson, Laverne Cox, Ciara & more! We will be discussing profesionalism in the hair industry also she is a new author called From Beauty to Business! 

And then we will be talking to Sherrel Sampson who is the founder & CEO of Canviiy, a line of premium organic scalp care products. Canviiy can be found in CVS, Sally Beauty, JCPenny & more! And she will be talking about building her company and how she made her decision to quit her 9 to 5 to run Canviiy full time. 

Hi, I'm to hear a joy, founder of the cut life and you are tuned into the cut life podcast, where we talk all things short hair, hair stylist, celebrities and beauty news. Are you ready to cut up? And we have a podcast vet with us in the building. She is a two time Emmy Award winning hair artists, are of the CEO of Muse hair and now author with her new book from beauty to business. I call her my cousin because we have the same last name, but we not really could up, but my girl kyere right. Welcome. Thank you so much for having me and I love you because you always think about me, you always repost my cool cuts and you always just keep me in mind. So I want to just first thank you for that first. Absolutely. I mean the work speaks for itself. I know we have built at first a social media relationship and then we brought that in person to get there at as was like family hanging out for the day, reading out little drinks, all drinks are walking down the street, you know, on the stage at at the festival. Yes, yes, so we have bill an amazing relationship and anything I could ever do to support you. You know I'm one hundred percent down. So let's get into it. We you know, we already have an episode with you, so those who miss the first episode that breaks down her entire journey, you can go listen to the podcast. We don't get into some new stuff right now. So let's talk about the fact that you are officially an author with your book from Fussy, from beauty to business. Look, I even do that too. I get tongue twisted with you, get tongue tie, but it's a good it's a good tongue tie. And the thing about you, kid, is that you have always been a wealth of knowledge. You always drop jams and you share this information very freely on social media. So I think it's about time that you put all of that knowledge...

...together in in the form of a book that People Can Digest, you know, at their own pace and get to know you know some gems I'm sure that you're dropping in this book. So let me know why you decided to even write this book and share it with us. Well, as we all know, beauty professionals, stylists make a partish last crews. We make a lot of money, and one of the things I do know is that over these last few years. Like over the course of my whole career I've made really good money and we need better direction with our income. We need better, better knowledge with our finances. We need more financial literacy, we need resources, we need to count ands, we need business relationships with our banks. It's certain things that we need as beauty pros that's going to help us where we get older and we not hot, so hot no more. You know what I mean, because the hotness hot while it's hot, but right less forever. So you want to create something in your career where I'm all about building a good, strong foundation first. You know, like I talked about this a little bit, and not to put any no dibs or any jabs to anyone, but there's a lot of instagram fame out here. So a lot of people come up on the gram by finding something that they're really niche act and they just that's all they know right when you know that sometimes doesn't hold a lot of longevity. So the way the book is laid out, where I really do talk about my journey and how I sort of came to the realization that my my finances and my long term goals really I needed to move them up a little bit further. Closer to the close. I'm need to move them up further. You know, anything next nighte this a little bit right. Make a more priority, you know what I mean, like finding a niche, several, and diversifying your portfolio as far as it relates to your financial your financials, you know what I mean. Like I...

...needed people to understand, like you got to get your business together. People, we can make all this money, but what about the business? Exactly, all in one book, like you said, and create a resource book for beauty pros out there. And it's not just hair stylus, you know what I mean. It's as a titians makeup Artishlah Gurus, and really even for entrepreneurs who are starting a business. One hundred and one. I'm telling you, you can gain something from the book. I love that. It's funny because hairstyle us, that is one of the educators, lead educators at the cut life, evy Johnson. Yes, yes, evy, represent dmv. I know y'all be right there. Eve's amazing and we have the cut life university and within one of our calls she actually asked the group how many of you all have been to a retirement party for a hair stylist and it was a great question because it made them think how you can, like you said, make a lot of money, but there's not always a plan for that money and what you're going to do to have that longevity when you're no longer behind the chair. And that could be sometimes by choice. You know you may go on to other things or create brand extensions, or could be by force, because it's very taxing on the body. So it could be a situation where you know your health might not keep up with the demand of being a stylist. So what you're saying is so key with having that plan in place, especially, like you said, striking while the iron's high, or even if you're someone that's new to the industry and you want to get your plan in place early so that you're set up as your as the money is coming in. Yeah, I know people are so excited about the celebrity talk, that conversation. Oh I'm doing this one all, I'm doing that way. And I got those same stories private James planes, celebrities going from state to stay city the city, doing the hot new artist. I have had all the peaks when Emmy's Hollywood beauty awards. You know, why should...

...the DC go to scissor was? I got all the accolades you can ever imagine. You know what I mean, my own product, line of brand. I was an ambassador, protractor, gambled thirteen years, six figures all of it. Yes, the line is, if you don't have your business in place, like I know some here sis don't even have health insurance. Wow, craziness to me. Like if you, if any time know a girl who she broke her foot, she fell the off down on the trailer and you don't have a health insurance and you fall at work. You don't mean like that. These are the things you don't think about sometimes because, especially when you're a creative, because you're so focused on the creative part that a lot of times the business part is lacking. And we get this a lot when it comes to maybe sometimes client and customer complaints, when it comes to stylist, because, like all, I love her or I love him. You know, my hair is always amazing, my makeup is always amazing, but it might be certain things like scheduling issues and time management is yes, and you know, or even on the other side style, it's not knowing what to charge and how to charge and how to even create a schedule that makes sense and even getting into, Lucky said, brand extensions, which I do want to talk about, because people that are listening now they're hearing about from beauty to business, which is your book. But, like you said, you're not new to creating brands outside of being a hair stylist, being a hair artists. So talk to me about muse hair because listen, when Kay had listen, you are you are your own model because, yes, you do all these major celebrities, from Jennifer Hudson, deveror cocks to laverne cocks to grace buyers, but you are a model yourself, because I see you on the Graham serving these looks and changing up this hair and I know muse hair is all over it. So I'll talk to me a bit about the brand and why brand extensions are so important. WHOO, great question.

I find that I give a probably about thirty percent to a little bit of everything, and with the Salon, let's start with the salon. The Salon is my core, that's my foundation. That is where I know how to get that hair from feeling kinky to silky bone straight. And healthy, hydrated and boisterize and taken care of. That I know how to do. First I know how to take care of your hair. Then from there I learn how to style and cut, because you got to know how to cut, you know, do a really good cut to get a good style. So my career really for me, that's where the foundation started. Then you get bored, you want to expand. Then I learned how to do color. Color is a whole nother income in itself, just being a colorist. and Ev she knows that too, because I think she does a good a real colors. Yeah, like I home figuring it out colors, like someone really knows color. Then I became then I was like, you know what I want to I'm selling all these women and recommending extensions and ways. Why not have my own business? Right? What was the thing to just really understanding, like I think it started with just being the salon just wasn't enough. And why not capitalize on all these offerings, you know what I mean? Like how can someone come in they want extensions and ways, but I not sell extensions and ways? And it's such a hot market. So I figured I have to do that. Then when it's slow, in the celebrity world. How do I maintain the salon the swains on it? Because people see these so the celebrity content, like you said earlier, and they get so caught up in it, but they don't realize that that's not the same as your weekly salon or bi weekly Salon Clientele there. It's a whole different ball game going on there. And it's just not long term, you know. I mean it can't you know too, and long term means like I guess you can do it until you're fifty five, sixty years old. You know, and and I always my goal was never to be standing behind the...

...chair that long. I'm ultimately a businesswoman. So, but for me, I knew very early on that I had to balance it all. I had to figure out how to diversify everything and how to balance it. So I wanted to give about thirty percent to everything. And we haven't two personal life relationships right, taking care of so my Mama, you know, some po about to take care to parents, like all that stuff. So I figured if I give about thirty five percent, twenty five per sent a little bit of everything, that adds an equal success to me because can equally be good at it. You know what I mean? Twenty five percent. I know I could be good at it. I mean like I mean right about twenty five to thirty percent of my of the year I'm in the Salon. Then I do a lot of freelance work which takes me outside of the Salan, but then I also have managers, bookkeepers, assistance to help me manage it all. All the money goes out. Listen that lessen. This staff is real, because you know, kai is my girl and I know herself number in my phone. But let's make no mistake. I was on email with the assistant, the publicist, I want to say, maybe the publisher of the book too. It was. It was definitely a nice little email thread. Who are because that's what it takes to to that I can focus on being creative. I can't be creative if I'm like trying to do all these things. I am doing all these things. I am the puppet master to it all, but I'm definitely not just trying to do one thing right. I can really bored. I'm really a creative so for me it is it was just mandatory that I learned how to balance it all. You know what I mean? And if you mentioned that, I make you mention the importance of a team, because I think sometimes that is neglected because we all have like tunnel vision sometimes with our goals and things that we want to achieve and we want to get to the bag. And how do we secure, you're...

...the bag, but then a lot of times we don't think that securing the bag is it just so you can buy that or mes bag you want, but it might be about paying staff, you know, to help you manage what you're doing. And the only how to invest your money properly in that way, because we're talking about initially retirement investing in that type of investing, but also the investment that it takes to run a business, to have a budget for marketing, because, listen, we know we're real shooting these videos and creating content. You got to put pay the videographer, the makeup artist, you might have a wardrobe style, as you might not, your hair style is to do your hair and edit the videos. Then you got to have social media managers to manage the content, make sure it's posted. All these things. It takes a team. People do not understand what it takes to do all of these things and people ask me all the time. How do you manage it all? How do you manage our and you manage to do the social media? I'm actually producing the social media when I'm getting social media content from other people or on myself, I'm thinking and producing it all in my head at the same time. Then you got to edit it. Then you have to like, you're right, it really costs so much money to do it. You're the queen of getting the best celebrity BCS. I know I can count on Kai to get the best BCS or shoots. Now she might have to hold that content contractually until you know, a magazine is articles published and whatnot, but she will grab that content and make sure, and you did was in a way that yes, and you can't do it where it's offensive to the talent exactly. Also have contracts, they also have things. So you have to do it in a way, but that's that's the exchange. You know, a lot of US celebrities we work with different partners. We have different partnerships with different brands. So you want your talent to understand like this is how we all eat. You know what I mean? Like, yes, may have product mentions and talk about it with respect to the talent that you're working with. Well, it's the close it out.

I actually want to get your opinion on something right, because we are talking about celebrities in the traditional sense, like TV, film, actors, recording artist, etc. However, social media has changed the game and now hairstylist, makeup artists, influencers have become celebrities within themselves. So how does one what advice would you give to a stylist that maybe has just started to transition into being a celebrity hairstylist or makeup artist and they're starting to get recognition and managing their own ego along with working with talent, because sometimes it gets it into a situation where both sides feel like the talent and how do we manage that relationship so that the end result is what we needed to be exactly? That's a huge deal right now, I think, with a lot of the younger generation be because when I came up, I'm a veteran. I've been doing this a really long time. So we came up in the area where where the Janet Jackson, the Mariage carries the you know, Whitney, Houston, the see Ara, like all that. They even were stars were super you know. I mean they were definitely everything was private. You couldn't talk about what was going on behind the scenes, and now we thrive on that. That is a part of our industry. What's going on? We want to know, we want in. Right. I think it wasn't like that at all. So I understand how to play the middle, play the road where you know you're not your the hair stylist, but when you when you walk in on set, you really do have to know how to have good discernment and Know How to play the room and quiet yourself. You know what I mean? Like right, can't trying to be the star and the celebrity on the phone. Oh, you know, when you got when, in such a time, you still sitting nobody in the cut, on your phone, but the touch ups. Are you watching the screen? Do you...

...know what your artist looks like? Sometimes you see people on tv you like the nobody. Know that her hair was sticking up to hear right, right, because that goes to show that the talent was not checking the Monitor, remembering why they're here, and that's why it's like working on television is different than working on set. Editorial. Right, definite working in the salon. were carpet right or right carpet? It's really a difference, four different worlds. When I first went on to work on television with Tyra, I didn't understand that the hair did not translate the same. So cirls all tight because you want their hair to last, but on TV everything's brushed out, right off and movable, natural. Yeah, but you don't realize those things until you do it and then you look back years later you're like, oh my God, that wasn't timeless. That looks like one thousand nine hundred and ninety three. Hilarious. So knowing how to balance it one back to your question. It probably because, like I said, I'm Oge. I understand privacy, understand what it means. I understand you know, like you know the talent. They sometimes have deals, so you have to make sure that you're not imposing upon a deal that they have with your own situation when you walk into their show. They're paying you right, so we're paying you to be seen, not heard exactly. Hear you too much. We just need to see you here doing your job and being professional. Professionalism is key. Yes, going up with a good attitude, because how you show up is the energy that you're giving off. So, you know, I think a lot of the younger generation could take a course on that to just etiquette, like on set etiquette and how to show up for the talent. Or they can purchase from beauties to business and let everyone ever they can find it because they can maybe avoid some of those pitfalls by reading this book, because in so many industries there are books like that that help guiding, you know, give...

...experience, like Kevin Lyles, Russell, Simmons, all of them have had books in that sense to give guided so this is a book that is needed to get some upfront guidance so that they can avoid some of those mistakes. And there will always be lessons to learn from along the way, but this is a good start. So let everyone know where they can find from beauty to business, how they can follow you and all the good stuff. We're right now. We are on on the Penguin website. They show everywhere you can purchase the book, one of the major players as Amazoncom, Walmart is everywhere. are also be doing the audible, so I just got audible deals. I'll be doing the audible. That's major. Kya and the one thing I love. The I love when doing the book is it started out with my life story and then they really did narrow it down to seven principles where we really do talk about how we can increase our income, find, I. Our Niche, prepare for retirement, all of those great they learn a little bit about taxes. I mean just so many great things inside this book that you need. I would call it like the one hundred and one and Q are codes. We need to talk about the qr codes. The qr codes are great and one of the things I thought about was creatives get bored, so they want to a little bit of action. So if you just scan that phone over those qr codes, I'm going to be talking to you, telling you why you should read the book. I love it. Your Vision Board, all type of great stuff. So I said I my ears are open because you said Hanguin and audible. I said, Oh, she got some real deals on this out a little. It's not a so published book here. This is Huh. She said, I'm with the real big publishing house about out here, Manella Bibala and Penguin. That's my publisher. I would a great team. It's been awesome. You can find me at Instagram, on Instagram, Kaya, write one, or on a facebook to you know, amuse hair by Kaya. Write a muse hair beauty on instagram. I love it. Thank you so much, Kaya again. Make sure...

...you get from beauty to business. I know I will, because it's always something that you can learn and we have to support our own. We need to make sure that we get this at watch over all the lists. Okay, giving you all free forever. This. What's your girl? You know, absolutely. Thank you so much. You know we will have you back on again. You know, we have our tradition, for sure. Thank you so much for thank you. Take care. Okay, everybody, coming up, we have an amazing guess, Sheryl Samson, CEO and founder of Candy Scout Care. But before we get into that, we have to shout out our sponsor, Hollywood beauty. Hollywood beauty remains the industry leader number one beauty and multi use oil for healthier hair, scalp and skin. From the tree oil blend to peppermint oil blend to almond oil blend, there's a wide variety of effective oil blends to choose from. For more information, visit Hollywood beauty productscom. And follow Hollywood beauty underscore products on instagram. So I'm super excited to introduce my next guests. We are doing a founder spotlight today and I'm really excited about this. One. Can Be is a scout care brand. Listen, I'm saying again, Scout Care Brand. That is absolutely amazing. The CEO and founder, Sheryl Sampson, black woman owned company, and this product really works. I actually use it a y'all know me. I do not costine anything that I don't actually use. So let's bring Sheryl in, Mis Sherlle Sampson, and to talk about her amazing brand. How are you, Cheryl? Hi, I am doing well. Thank you so much for inviting me today. I know you are a mover and Shaker, so I am just it's just honor to be on the stage with you, and...

...so I'm just happy to dive into all your questions. And I'm a real fan because I have my scout bliss product all right, I love it, and what I tell you when you put this on your scalp, especially if you're doing braids, protective styles, even if you have like the natural twist out that I'm rocking right now, it gives you the instant relief that you need and it smells good that peppermint sent so I just had the plug like all the goodness first, but let me get see your background, because I wasn't aware that you were previously a marketing executive. Yeah, and working in the consumer healthcare, Sharper Marketing Personal Care Space. Yeah, so what was that moment that you said I am leaving the corporate world and taking on this entrepreneurship journey? Sandy. Yes, great question. So one you to your point. I'm Sherrelle Samson, founder and CEO of Candy. I have fifteen plush years experience in corporate marketing. So, as your point, ranging from Shopper Marketing Personal Care as well as enterprise software, and so my Aha moment was its actually, you know, people come on say Oh my God, I hated my job. It was the complete opposite for me. I was working for a software company in the owner of that company came to me and he said, hey, Shara, I want you to run this personal care luxury brand for me, boutique, and I said okay, sure, but what he didn't tell me was that there were two hundred and fifty skills and it was purchased out of bankruptcy. Who hundred and fifty? Two hundred fifty, and so it was totally chaotic in terms of managing the business, looking at branding, packaging, reformulation. But that's when I fell in love, that's when I got my bug, and so I thought to myself, Hey, do I go work for big multinational company, the laurels of the world, or do I just kind of take my time build is company slowly?...

And that's how can be was born. And so it literally came out of a direct need I had from from the Salon. I love to get my solins. That's my thing. Bump and go yes, and honestly, my scalp was just on fire one day and I call my styles I'm like, girl, what can I do for this? So she was like, well, you can take it out or you can wash it, and I'm like, I just spent all this money, there's no way. And so I started thinking like hey, you know, at the end of the day, you they could take people to the move, but we can't have a long lasting product that you know, prevents it. She Scalp. And so ultimately, I continue can't be as a side hustle for years and I'm proud to say, you know, finally took that jump the beginning of this year. Actually. Are you serious? Yes, yes, this is this is so inspirational because for those that have been following Sharell's journey, if you follow her on Instagram or follow Canvy, you would assume that you were full time, knee deep into this brand for several years. So for you to say that you just took the job recently is mind blowing to me. But it's also a testament to you and how you have managed to put this brand out in the forefront. Okay, continue, I'm excited your no. No. And so for me, I think it all boils down to what's important to you. Right. For me, the number one thing is to buility. Some people just say bump that job and they just fly off the ledge and do their thing. For me, I have a family, right, and so it was important I got to pay my bills, I got to make sure things are done. But you know, there was a colleague of mine, actually buddy of mine, that told me he said don't just jump out and make, you know, quick decisions or impulse decisions. Rather, make sure he actually said the business will tell you when it's time and this past, you know, few months, the business told me it's time. I can no longer balance a team of twelve advertising executives and folks as well as run...

...a company. And so for me, and plus you know this, this brand is self funded. You know, essentially I've been funding this out of my pocket for years now. And so, you know, anyone that knows, running a business is capital intensive, especially in the CPG industry, and so I had to kind of maintain that job to afford inventory and things of that nature. The long story short, it's been an incredible journey. I knew it was time to take the leap. We literally started in farmers markets and Black Heritage festivals and to be you know, to go from three hundred retail stores as of two thousand and twenty one into more than twozero this year in terms of CBS and Sally Beauty. All say, let's run them down, let's run down tailors, let's run them down absolute yes, yes, the JAC Henny Mo and more, I'm yes, saw list that, I'll yes, okay, let's go. Let's go. Yeah, so our scalp here, primarily our scalpelist products are available and CBS almost a thousand doors. Also. We recently launched in Sally be so excited about that partnership, and almost a thousand doors nationwide as well. We currently do business in Jac Penny. So those of you know that. So for recently exited and there's now a new retailer, thirteen loon, that is partner with them, and so we're one of those top curated brands. It's currently in Jac Penny. We're also in Harmon face value. For those of you in the northeast, also bad bath and beyond targetcom. Got Some news about Walgreenscom, so that's coming soon. So just exciting thing. We're getting like a little exclusive here. I love it absolutely. And you're based in Tampa. Correct, yes, where they go. I saw that you have a partnership with the Tampa International Airport. So tell me about how that partnership came about and what that entails. Yes, so we're actually we're based in Tampa and we were in about...

...three retail stores in the Tampa are bractually for. I'm sorry, but what's really exciting is that as a brand, right, so every you know you can develop a haircare brand of health and wellness brand. But the question is where the channels that you live? And that's how our brand is really differentiated. Not only are we a mass and drug retail, but we're also right in travel retail and healthcare. And so for us, we recently launched into Orlando Air for it. Not to downplay Tampa, because tamper is a great partner, but we recently launched Introlanda airport and which we have our own concept, and that's really a big deal because, as you all know, the travel industry is a heavily regulated industry and not everyone gets a yes, and so it's just it's just been an awesome experience to be in travel retail. It provides us as a brand a great exploratory experience as well as a trial experience for us, and so it's just been a blessing. I mean to think, you know, we start out with the Scout Care Brand and the in the company is just evolving into this great company is just a dream come true. This is such an inspiration because I think sometimes, you know, especially within the last I'll say five years to eight years, we've seen up the emergence of a lot of natural hair care brands or that market as natural hair care brands and founded by black women or, you know, people of Color. But will always stood out to me from camping from the beginning is just the focus on scalt care. I always love the clean packaging and it just kind of it did. It automatically differentiated itself from a lot of the other products that you would see on the same shelf. And I think just hearing more about your story and the opportunities that you've been able to create. You don't really hear that often. I think that's inspiring to people to hear what the possibilities are, because they may think there's only, you know, one rouse to go oh and Bo. You talking about, you know,...

...the travel industry partnership. That's something that, honestly, I have not heard coming from black woman own you know, haircare brand, and it's just amazing to hear that. It's hear your story and I know the people listening are definitely going to be inspired by this and I'm just excited about the future of can be and where you all are going to go. I know that it's just going to continue to grow tremendously. Have some please let all of us know anything that you have coming up that you would like to share and how they can find candy. Yes, and also follow you to keep up with your journey as the founder and CEO. Thank you. It's just such a pleasure. You know, building a brand isn't easy, and so when you meet beautiful individuals such as yourself that just took a chance say hey, let me try this brand and gave us an on a shot, and we know you're tough, you don't just put anything on your hair, and so we feel honored that you actually love the brand and that you're an advocate. So we want to appreciate that. So, in terms of our products, so as as we've mentioned here, we were premium Scalp Kire brand. You can find us in retailers. If you go to Canbycom Sea and viycom, you can click on the where to buy tap to find the nearest location near you. But we're also on Instagram, so you can check us out, or also on facebook and twitter, even on Youtube, and so if you have any questions, if you're thinking about it, I know that style is around the country. Love our product. It really drives efficacy. That's what's different about us. Now we don't just put out products and put out products. We've been around for six to seven years now and we only have seven skews and that's done on purpose and that's intentional to make sure we drive products with efficacy. So again, I thank you for your support. You have been absolutely amazing and if you have any questions, definitely check us out on can becom or you can follow us on instagram and twitter and facebook. Thank you...

...so much. Sheryl Samson again, founder and CEO of can be, a brand that I one hundred percent stand behind. You all, please support blow this black woman's brain up. Okay, like we have to get to the stores. If you're traveling through Tampa International Airport in the Orlando Airport, get there a little early, take your time so you can go shop can be and let tell your friends. So thank you so much. We appreciate you being on and we'll be watching the journey. will be watching more to come. Stay tunedly. Thank you for tuning into another episode of the Cutlife podcast. Make sure you check us out every Friday and for more information, visit us on the cut lifecom. You can follow me on Instagram at to here joy, and the cutlfe.

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